You might be asking yourself:

"What is a User Experience Designer and why do I need one?"

Your website is the first thing a potential customer will see when they're searching for a product or service. When they can't find what they're looking for, they'll move on quickly, and you could lose potential business.


A UX Designer takes an in depth look at your website's accessibility, readability, page order, and content. The results will include a report on all of these items. A UX Designer will also give you the viewpoint of several "personas" within your demographic. This gives you a detailed look at how different customers see your website, and how you can make adjustments to make it an easy and pleasant experience for all of them.


The UX Designer’s responsibilities include things like:

  • Conducting user tests

  • Face-to-face interviews

  • Field research

  • Creating user personas

  • Layouts

  • And More!



Here are just a few reasons to hire a professional user experience designer:


  • Your Site Is More Successful: Having a dedicated UX Designer from the beginning of a project greatly increases its chances of success.

  • Your Site Is More Effective: The ultimate goal is to deliver the most value to your user as effectively as possible. If you can do this, you won’t have trouble selling or growing that product.

  • Your Site Is More Intuitive: Value can easily be lost when a number of people are involved. Ideas are flying around and stakeholders often want their ideas incorporated. In situations like this, it’s vital to have someone who understands your users, and who can sort between wants, needs, and must-haves.

  • Your Site Is A More Valuable Asset: Hiring an experienced, dedicated UX Designer who has the full range of skills can take all aspects of UX into consideration and deliver the most value to your users.

Why Do I Need A User Experience Designer?